Fika Festival is born by a concept originally developed by Studio Electrico, a collective based in Stockholm. Starting from it Raumplan has set up a collective exhibition at Cascina Cuccagna where each designer explores the theme of having a break.
Fika is a Swedish hardly translatable word, whose basic meaning is «to have a coffee». It refers though to a true social institution in Sweden, involving a more undefined concept: meeting a friend, sharing life stories with a coffee and a bun.
The whole set-up is based on the idea of making happenings rather than showing products: that’s why we called it a festival. The layout of the space is designed to encourage people to rest, have a coffee and get inspired by the artifacts.
A still life is the fixed scene for the layout: a long table set with design objects – the projects exhibited – as bottles and vases in a Morandi still life. The layout is set in the gate of Corte Nord, a second entrance to Cascina garden.
The design of the table is a reinterpretation of one of the projects contained in Enzo Mari’s book Autoprogettazione?. The original supporting structure system has been multiplied: eight legs sustain the heavy surface mede of refurbished scaffold planks. The cafè stands, right next to the table, are made of the elements of the main table, transposed to a thinner and taller coffee table, which encloses the old washbasin. The contrasting heights of the tables create a visual asymmetry which underlines their different destination of use.
People are invited to sit around and have a fika. They can have a chat with other guests and enjoy a cup of coffee: a light wooden structure hosts the bar where hot coffee and kanelbulle (a Swedish cinnamon roll) are served.
5 days, 5 designers, 5 happenings. In the exhibition different practices coexist and interact: industrial designers, experience and food designers, product and print designers. Each of them creates his own happening, interpreting the mood of fika.
A project by Raumplan
Project team: Pietro Bonomi, Andrea De Nicola, Nicolò Ornaghi, Giacomo Scandolara, Giacomo Viviani, Francesco Zorzi
Exhibition: Natural Cycle, Curated by Officina Temporanea and produced by ACCC (Associazione Consorzio Cantiere Cuccagna) and Best Up
Exhibition venue and date: Cascina Cuccagna, Milano. 16th April – 3rd May 2015
Curatorship: Nicolò Ornaghi, Pietro Bonomi, Giacomo Viviani, Andrea De Nicola
Graphic design: Giga Design Studio with Andrea De Nicola and Giacomo Viviani
Exhibition design: Nicolò Ornaghi, Francesco Zorzi
Wayfinding design: Systems Studio
Exhibition View: Louis De Belle, Martina Rosa
Production: Matteo Maggi, Andrea Ferrari
Participants: Studio Electrico, Josephin Vargö & Pomme van Hoof, Sofia Lazzeri, Marta Polenghi, KOTE